Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

579 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,367

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,537

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $106,497
--Home Prepared Food $60,010
--Restaurant/Takeaway Food $46,487
Alcoholic Beverages $7,818
Housing $269,941
--Rent/Mortgage/Upkeep/Taxes $157,844
--Utilities $54,411
--Operations $20,497
--Supplies $10,037
--Furnishings $27,258
Apparel $25,040
--Men & Boys $5,600
--Women & Girls $10,143
--Children < 2 $106
--Footwear $5,283
Transportation $131,114
--New Vehicles $24,511
--Used Vehicles $27,998
--Fuel $28,315
--Insurance $13,101
--Public Transit $10,988
Healthcare $66,772
Entertainment $43,317
--Pets $8,875
--Toys $2,113
Personal Care Products $10,354
Books & Literature $1,479
Education $18,912
Tobacco Products $4,649
Miscellaneous $13,312
Retirement $25,356
Non-health Insurance $98,045
Total Expenditures $822,607

Selected Population Data

Period Geography Population
2014 Rowland Heights CDP, California 51,597
2015 Rowland Heights CDP, California 50,440
2016 Rowland Heights CDP, California 50,281
2017 Rowland Heights CDP, California 50,572
2018 Rowland Heights CDP, California 50,602