Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

17,419 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,485

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,611

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,829,322
--Home Prepared Food $2,157,792
--Restaurant/Takeaway Food $1,671,529
Alcoholic Beverages $281,121
Housing $9,706,267
--Rent/Mortgage/Upkeep/Taxes $5,675,602
--Utilities $1,956,449
--Operations $736,993
--Supplies $360,898
--Furnishings $980,124
Apparel $900,347
--Men & Boys $201,343
--Women & Girls $364,697
--Children < 2 $3,799
--Footwear $189,947
Transportation $4,714,473
--New Vehicles $881,352
--Used Vehicles $1,006,717
--Fuel $1,018,113
--Insurance $471,067
--Public Transit $395,089
Healthcare $2,400,924
Entertainment $1,557,561
--Pets $319,110
--Toys $75,979
Personal Care Products $372,295
Books & Literature $53,185
Education $680,009
Tobacco Products $167,153
Miscellaneous $478,665
Retirement $911,743
Non-health Insurance $3,525,407
Total Expenditures $29,578,472

Selected Population Data

Period Geography Population
2014 San Diego city, California 1,341,510
2015 San Diego city, California 1,359,791
2016 San Diego city, California 1,374,812
2017 San Diego city, California 1,390,966
2018 San Diego city, California 1,401,932