Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

270 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,938

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,310

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $35,231
--Home Prepared Food $19,852
--Restaurant/Takeaway Food $15,379
Alcoholic Beverages $2,586
Housing $89,301
--Rent/Mortgage/Upkeep/Taxes $52,218
--Utilities $18,000
--Operations $6,781
--Supplies $3,320
--Furnishings $9,017
Apparel $8,284
--Men & Boys $1,852
--Women & Girls $3,355
--Children < 2 $35
--Footwear $1,748
Transportation $43,375
--New Vehicles $8,109
--Used Vehicles $9,262
--Fuel $9,367
--Insurance $4,334
--Public Transit $3,635
Healthcare $22,089
Entertainment $14,330
--Pets $2,936
--Toys $699
Personal Care Products $3,425
Books & Literature $489
Education $6,256
Tobacco Products $1,538
Miscellaneous $4,404
Retirement $8,388
Non-health Insurance $32,435
Total Expenditures $272,133

Selected Population Data

Period Geography Population
2014 San Fernando city, California 24,050
2015 San Fernando city, California 24,296
2016 San Fernando city, California 24,396
2017 San Fernando city, California 24,581
2018 San Fernando city, California 24,585