Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

8,591 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,473

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,805

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,790,537
--Home Prepared Food $2,135,937
--Restaurant/Takeaway Food $1,654,599
Alcoholic Beverages $278,274
Housing $9,607,958
--Rent/Mortgage/Upkeep/Taxes $5,618,117
--Utilities $1,936,633
--Operations $729,528
--Supplies $357,243
--Furnishings $970,197
Apparel $891,227
--Men & Boys $199,304
--Women & Girls $361,004
--Children < 2 $3,760
--Footwear $188,023
Transportation $4,666,722
--New Vehicles $872,425
--Used Vehicles $996,520
--Fuel $1,007,801
--Insurance $466,296
--Public Transit $391,087
Healthcare $2,376,606
Entertainment $1,541,786
--Pets $315,878
--Toys $75,209
Personal Care Products $368,524
Books & Literature $52,646
Education $673,121
Tobacco Products $165,460
Miscellaneous $473,817
Retirement $902,509
Non-health Insurance $3,489,701
Total Expenditures $29,278,888

Selected Population Data

Period Geography Population
2014 San Francisco city, California 829,072
2015 San Francisco city, California 840,763
2016 San Francisco city, California 850,282
2017 San Francisco city, California 864,263
2018 San Francisco city, California 870,044