Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

8,735 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,360

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,158

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,004,423
--Home Prepared Food $1,692,969
--Restaurant/Takeaway Food $1,311,455
Alcoholic Beverages $220,563
Housing $7,615,378
--Rent/Mortgage/Upkeep/Taxes $4,452,984
--Utilities $1,534,998
--Operations $578,232
--Supplies $283,155
--Furnishings $768,989
Apparel $706,397
--Men & Boys $157,971
--Women & Girls $286,136
--Children < 2 $2,981
--Footwear $149,029
Transportation $3,698,898
--New Vehicles $691,494
--Used Vehicles $789,853
--Fuel $798,795
--Insurance $369,592
--Public Transit $309,980
Healthcare $1,883,726
Entertainment $1,222,037
--Pets $250,369
--Toys $59,612
Personal Care Products $292,097
Books & Literature $41,728
Education $533,524
Tobacco Products $131,145
Miscellaneous $375,553
Retirement $715,339
Non-health Insurance $2,765,977
Total Expenditures $23,206,784

Selected Population Data

Period Geography Population
2014 San Mateo County, California 739,837
2015 San Mateo County, California 748,731
2016 San Mateo County, California 754,748
2017 San Mateo County, California 763,450
2018 San Mateo County, California 765,935