Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

794 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,054

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,737

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $276,697
--Home Prepared Food $155,917
--Restaurant/Takeaway Food $120,781
Alcoholic Beverages $20,313
Housing $701,351
--Rent/Mortgage/Upkeep/Taxes $410,105
--Utilities $141,368
--Operations $53,253
--Supplies $26,078
--Furnishings $70,821
Apparel $65,057
--Men & Boys $14,549
--Women & Girls $26,352
--Children < 2 $275
--Footwear $13,725
Transportation $340,656
--New Vehicles $63,684
--Used Vehicles $72,743
--Fuel $73,566
--Insurance $34,038
--Public Transit $28,548
Healthcare $173,485
Entertainment $112,545
--Pets $23,058
--Toys $5,490
Personal Care Products $26,901
Books & Literature $3,843
Education $49,136
Tobacco Products $12,078
Miscellaneous $34,587
Retirement $65,880
Non-health Insurance $254,737
Total Expenditures $2,137,266

Selected Population Data

Period Geography Population
2014 Santa Barbara city, California 89,669
2015 Santa Barbara city, California 90,401
2016 Santa Barbara city, California 90,922
2017 Santa Barbara city, California 91,443
2018 Santa Barbara city, California 91,325