Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

23,385 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,229

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,126

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $7,442,470
--Home Prepared Food $4,193,773
--Restaurant/Takeaway Food $3,248,697
Alcoholic Beverages $546,372
Housing $18,864,593
--Rent/Mortgage/Upkeep/Taxes $11,030,803
--Utilities $3,802,452
--Operations $1,432,380
--Supplies $701,423
--Furnishings $1,904,918
Apparel $1,749,866
--Men & Boys $391,320
--Women & Girls $708,807
--Children < 2 $7,383
--Footwear $369,170
Transportation $9,162,802
--New Vehicles $1,712,949
--Used Vehicles $1,956,602
--Fuel $1,978,752
--Insurance $915,542
--Public Transit $767,874
Healthcare $4,666,310
Entertainment $3,027,195
--Pets $620,206
--Toys $147,668
Personal Care Products $723,573
Books & Literature $103,368
Education $1,321,629
Tobacco Products $324,870
Miscellaneous $930,309
Retirement $1,772,017
Non-health Insurance $6,851,797
Total Expenditures $57,487,171

Selected Population Data

Period Geography Population
2014 Santa Clara County, California 1,841,569
2015 Santa Clara County, California 1,868,149
2016 Santa Clara County, California 1,885,056
2017 Santa Clara County, California 1,911,226
2018 Santa Clara County, California 1,922,200