Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

3,297 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,745

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,647

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $753,268
--Home Prepared Food $424,460
--Restaurant/Takeaway Food $328,807
Alcoholic Beverages $55,299
Housing $1,909,324
--Rent/Mortgage/Upkeep/Taxes $1,116,450
--Utilities $384,854
--Operations $144,974
--Supplies $70,992
--Furnishings $192,801
Apparel $177,108
--Men & Boys $39,606
--Women & Girls $71,740
--Children < 2 $747
--Footwear $37,364
Transportation $927,386
--New Vehicles $173,371
--Used Vehicles $198,032
--Fuel $200,274
--Insurance $92,664
--Public Transit $77,718
Healthcare $472,287
Entertainment $306,389
--Pets $62,772
--Toys $14,946
Personal Care Products $73,234
Books & Literature $10,462
Education $133,765
Tobacco Products $32,881
Miscellaneous $94,158
Retirement $179,349
Non-health Insurance $693,485
Total Expenditures $5,818,395

Selected Population Data

Period Geography Population
2014 Santa Cruz County, California 267,203
2015 Santa Cruz County, California 269,278
2016 Santa Cruz County, California 270,931
2017 Santa Cruz County, California 273,263
2018 Santa Cruz County, California 273,765