Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,689 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,303

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,576

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,047,064
--Home Prepared Food $590,012
--Restaurant/Takeaway Food $457,052
Alcoholic Beverages $76,868
Housing $2,654,017
--Rent/Mortgage/Upkeep/Taxes $1,551,899
--Utilities $534,958
--Operations $201,518
--Supplies $98,682
--Furnishings $267,999
Apparel $246,185
--Men & Boys $55,054
--Women & Girls $99,720
--Children < 2 $1,039
--Footwear $51,938
Transportation $1,289,094
--New Vehicles $240,991
--Used Vehicles $275,270
--Fuel $278,386
--Insurance $128,806
--Public Transit $108,030
Healthcare $656,493
Entertainment $425,889
--Pets $87,255
--Toys $20,775
Personal Care Products $101,798
Books & Literature $14,543
Education $185,937
Tobacco Products $45,705
Miscellaneous $130,883
Retirement $249,301
Non-health Insurance $963,964
Total Expenditures $8,087,740

Selected Population Data

Period Geography Population
2014 Santa Maria-Santa Barbara, CA Metro Area 431,555
2015 Santa Maria-Santa Barbara, CA Metro Area 435,850
2016 Santa Maria-Santa Barbara, CA Metro Area 439,395
2017 Santa Maria-Santa Barbara, CA Metro Area 442,996
2018 Santa Maria-Santa Barbara, CA Metro Area 443,738