Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

925 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,841

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,734

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $430,379
--Home Prepared Food $242,515
--Restaurant/Takeaway Food $187,864
Alcoholic Beverages $31,595
Housing $1,090,892
--Rent/Mortgage/Upkeep/Taxes $637,884
--Utilities $219,886
--Operations $82,831
--Supplies $40,562
--Furnishings $110,157
Apparel $101,190
--Men & Boys $22,629
--Women & Girls $40,989
--Children < 2 $427
--Footwear $21,348
Transportation $529,862
--New Vehicles $99,056
--Used Vehicles $113,145
--Fuel $114,426
--Insurance $52,944
--Public Transit $44,404
Healthcare $269,841
Entertainment $175,055
--Pets $35,865
--Toys $8,539
Personal Care Products $41,842
Books & Literature $5,977
Education $76,427
Tobacco Products $18,786
Miscellaneous $53,797
Retirement $102,471
Non-health Insurance $396,222
Total Expenditures $3,324,340

Selected Population Data

Period Geography Population
2014 Santa Monica city, California 91,619
2015 Santa Monica city, California 92,169
2016 Santa Monica city, California 92,247
2017 Santa Monica city, California 92,495
2018 Santa Monica city, California 92,078