Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

464 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,917

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,228

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $51,477
--Home Prepared Food $29,007
--Restaurant/Takeaway Food $22,470
Alcoholic Beverages $3,779
Housing $130,479
--Rent/Mortgage/Upkeep/Taxes $76,296
--Utilities $26,300
--Operations $9,907
--Supplies $4,851
--Furnishings $13,176
Apparel $12,103
--Men & Boys $2,707
--Women & Girls $4,903
--Children < 2 $51
--Footwear $2,553
Transportation $63,375
--New Vehicles $11,848
--Used Vehicles $13,533
--Fuel $13,686
--Insurance $6,332
--Public Transit $5,311
Healthcare $32,275
Entertainment $20,938
--Pets $4,290
--Toys $1,021
Personal Care Products $5,005
Books & Literature $715
Education $9,141
Tobacco Products $2,247
Miscellaneous $6,435
Retirement $12,256
Non-health Insurance $47,391
Total Expenditures $397,616

Selected Population Data

Period Geography Population
2014 Santa Paula city, California 29,990
2015 Santa Paula city, California 30,246
2016 Santa Paula city, California 30,283
2017 Santa Paula city, California 30,344
2018 Santa Paula city, California 30,258