Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

5,138 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,334

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,549

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,464,859
--Home Prepared Food $825,437
--Restaurant/Takeaway Food $639,423
Alcoholic Beverages $107,539
Housing $3,713,012
--Rent/Mortgage/Upkeep/Taxes $2,171,131
--Utilities $748,415
--Operations $281,927
--Supplies $138,057
--Furnishings $374,934
Apparel $344,416
--Men & Boys $77,021
--Women & Girls $139,510
--Children < 2 $1,453
--Footwear $72,662
Transportation $1,803,463
--New Vehicles $337,150
--Used Vehicles $385,107
--Fuel $389,467
--Insurance $180,201
--Public Transit $151,136
Healthcare $918,444
Entertainment $595,826
--Pets $122,072
--Toys $29,065
Personal Care Products $142,417
Books & Literature $20,345
Education $260,129
Tobacco Products $63,942
Miscellaneous $183,107
Retirement $348,776
Non-health Insurance $1,348,601
Total Expenditures $11,314,877

Selected Population Data

Period Geography Population
2014 Santa Rosa, CA Metro Area 491,790
2015 Santa Rosa, CA Metro Area 495,078
2016 Santa Rosa, CA Metro Area 497,776
2017 Santa Rosa, CA Metro Area 500,943
2018 Santa Rosa, CA Metro Area 501,317