Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,254 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,406

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,087

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $409,612
--Home Prepared Food $230,813
--Restaurant/Takeaway Food $178,799
Alcoholic Beverages $30,071
Housing $1,038,254
--Rent/Mortgage/Upkeep/Taxes $607,104
--Utilities $209,276
--Operations $78,834
--Supplies $38,604
--Furnishings $104,841
Apparel $96,308
--Men & Boys $21,537
--Women & Girls $39,011
--Children < 2 $406
--Footwear $20,318
Transportation $504,295
--New Vehicles $94,276
--Used Vehicles $107,686
--Fuel $108,905
--Insurance $50,389
--Public Transit $42,262
Healthcare $256,820
Entertainment $166,608
--Pets $34,134
--Toys $8,127
Personal Care Products $39,823
Books & Literature $5,689
Education $72,739
Tobacco Products $17,880
Miscellaneous $51,202
Retirement $97,527
Non-health Insurance $377,104
Total Expenditures $3,163,931

Selected Population Data

Period Geography Population
2014 Santa Rosa County, Florida 158,240
2015 Santa Rosa County, Florida 161,021
2016 Santa Rosa County, Florida 163,903
2017 Santa Rosa County, Florida 166,778
2018 Santa Rosa County, Florida 170,442