Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

0 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $4,000

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,169

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $22,477
--Home Prepared Food $12,666
--Restaurant/Takeaway Food $9,811
Alcoholic Beverages $1,650
Housing $56,973
--Rent/Mortgage/Upkeep/Taxes $33,314
--Utilities $11,484
--Operations $4,326
--Supplies $2,118
--Furnishings $5,753
Apparel $5,285
--Men & Boys $1,182
--Women & Girls $2,141
--Children < 2 $22
--Footwear $1,115
Transportation $27,672
--New Vehicles $5,173
--Used Vehicles $5,909
--Fuel $5,976
--Insurance $2,765
--Public Transit $2,319
Healthcare $14,093
Entertainment $9,142
--Pets $1,873
--Toys $446
Personal Care Products $2,185
Books & Literature $312
Education $3,991
Tobacco Products $981
Miscellaneous $2,810
Retirement $5,352
Non-health Insurance $20,693
Total Expenditures $173,616

Selected Population Data

Period Geography Population
2014 Santa Rosa Valley CDP, California 3,422
2015 Santa Rosa Valley CDP, California 3,550
2016 Santa Rosa Valley CDP, California 3,601
2017 Santa Rosa Valley CDP, California 3,456
2018 Santa Rosa Valley CDP, California 3,180