Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,878 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,194

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,531

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $479,181
--Home Prepared Food $270,015
--Restaurant/Takeaway Food $209,166
Alcoholic Beverages $35,178
Housing $1,214,591
--Rent/Mortgage/Upkeep/Taxes $710,215
--Utilities $244,820
--Operations $92,223
--Supplies $45,161
--Furnishings $122,648
Apparel $112,665
--Men & Boys $25,195
--Women & Girls $45,636
--Children < 2 $475
--Footwear $23,769
Transportation $589,944
--New Vehicles $110,288
--Used Vehicles $125,975
--Fuel $127,401
--Insurance $58,947
--Public Transit $49,439
Healthcare $300,439
Entertainment $194,905
--Pets $39,932
--Toys $9,508
Personal Care Products $46,587
Books & Literature $6,655
Education $85,093
Tobacco Products $20,917
Miscellaneous $59,898
Retirement $114,091
Non-health Insurance $441,151
Total Expenditures $3,701,293

Selected Population Data

Period Geography Population
2014 Santa Rosa city, California 170,782
2015 Santa Rosa city, California 172,066
2016 Santa Rosa city, California 173,165
2017 Santa Rosa city, California 174,244
2018 Santa Rosa city, California 181,038