Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

20 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,996

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,440

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $15,504
--Home Prepared Food $8,736
--Restaurant/Takeaway Food $6,767
Alcoholic Beverages $1,138
Housing $39,297
--Rent/Mortgage/Upkeep/Taxes $22,979
--Utilities $7,921
--Operations $2,984
--Supplies $1,461
--Furnishings $3,968
Apparel $3,645
--Men & Boys $815
--Women & Girls $1,477
--Children < 2 $15
--Footwear $769
Transportation $19,087
--New Vehicles $3,568
--Used Vehicles $4,076
--Fuel $4,122
--Insurance $1,907
--Public Transit $1,600
Healthcare $9,721
Entertainment $6,306
--Pets $1,292
--Toys $308
Personal Care Products $1,507
Books & Literature $215
Education $2,753
Tobacco Products $677
Miscellaneous $1,938
Retirement $3,691
Non-health Insurance $14,273
Total Expenditures $119,753

Selected Population Data

Period Geography Population
2014 Santa Ynez CDP, California 4,909
2015 Santa Ynez CDP, California 4,489
2016 Santa Ynez CDP, California 4,468
2017 Santa Ynez CDP, California 4,377
2018 Santa Ynez CDP, California 4,401