Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

178 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,277

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,989

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $46,666
--Home Prepared Food $26,296
--Restaurant/Takeaway Food $20,370
Alcoholic Beverages $3,426
Housing $118,286
--Rent/Mortgage/Upkeep/Taxes $69,166
--Utilities $23,842
--Operations $8,981
--Supplies $4,398
--Furnishings $11,944
Apparel $10,972
--Men & Boys $2,454
--Women & Girls $4,444
--Children < 2 $46
--Footwear $2,315
Transportation $57,453
--New Vehicles $10,741
--Used Vehicles $12,268
--Fuel $12,407
--Insurance $5,741
--Public Transit $4,815
Healthcare $29,259
Entertainment $18,981
--Pets $3,889
--Toys $926
Personal Care Products $4,537
Books & Literature $648
Education $8,287
Tobacco Products $2,037
Miscellaneous $5,833
Retirement $11,111
Non-health Insurance $42,963
Total Expenditures $360,460

Selected Population Data

Period Geography Population
2014 Scotts Valley city, California 11,711
2015 Scotts Valley city, California 11,780
2016 Scotts Valley city, California 11,824
2017 Scotts Valley city, California 11,892
2018 Scotts Valley city, California 11,900