Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,914 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,556

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,000

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $361,613
--Home Prepared Food $203,766
--Restaurant/Takeaway Food $157,847
Alcoholic Beverages $26,547
Housing $916,588
--Rent/Mortgage/Upkeep/Taxes $535,962
--Utilities $184,753
--Operations $69,596
--Supplies $34,081
--Furnishings $92,556
Apparel $85,022
--Men & Boys $19,013
--Women & Girls $34,439
--Children < 2 $359
--Footwear $17,937
Transportation $445,200
--New Vehicles $83,228
--Used Vehicles $95,067
--Fuel $96,143
--Insurance $44,484
--Public Transit $37,309
Healthcare $226,725
Entertainment $147,085
--Pets $30,134
--Toys $7,175
Personal Care Products $35,157
Books & Literature $5,022
Education $64,215
Tobacco Products $15,785
Miscellaneous $45,202
Retirement $86,098
Non-health Insurance $332,913
Total Expenditures $2,793,171

Selected Population Data

Period Geography Population
2014 Shasta County, California 178,520
2015 Shasta County, California 178,942
2016 Shasta County, California 179,228
2017 Shasta County, California 178,919
2018 Shasta County, California 179,085