Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

32 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $943

Average Rent as Percentage of Gross Income

Median rent for 2018: $617

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,190
--Home Prepared Food $1,798
--Restaurant/Takeaway Food $1,393
Alcoholic Beverages $234
Housing $8,087
--Rent/Mortgage/Upkeep/Taxes $4,729
--Utilities $1,630
--Operations $614
--Supplies $301
--Furnishings $817
Apparel $750
--Men & Boys $168
--Women & Girls $304
--Children < 2 $3
--Footwear $158
Transportation $3,928
--New Vehicles $734
--Used Vehicles $839
--Fuel $848
--Insurance $392
--Public Transit $329
Healthcare $2,000
Entertainment $1,298
--Pets $266
--Toys $63
Personal Care Products $310
Books & Literature $44
Education $567
Tobacco Products $139
Miscellaneous $399
Retirement $760
Non-health Insurance $2,937
Total Expenditures $24,643

Selected Population Data

Period Geography Population
2014 Shell Rock city, Iowa 1,242
2015 Shell Rock city, Iowa 1,188
2016 Shell Rock city, Iowa 1,254
2017 Shell Rock city, Iowa 1,297
2018 Shell Rock city, Iowa 1,396