Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

220 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,311

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,132

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $59,777
--Home Prepared Food $33,684
--Restaurant/Takeaway Food $26,093
Alcoholic Beverages $4,388
Housing $151,517
--Rent/Mortgage/Upkeep/Taxes $88,597
--Utilities $30,541
--Operations $11,505
--Supplies $5,634
--Furnishings $15,300
Apparel $14,055
--Men & Boys $3,143
--Women & Girls $5,693
--Children < 2 $59
--Footwear $2,965
Transportation $73,594
--New Vehicles $13,758
--Used Vehicles $15,715
--Fuel $15,893
--Insurance $7,353
--Public Transit $6,167
Healthcare $37,479
Entertainment $24,314
--Pets $4,981
--Toys $1,186
Personal Care Products $5,812
Books & Literature $830
Education $10,615
Tobacco Products $2,609
Miscellaneous $7,472
Retirement $14,233
Non-health Insurance $55,032
Total Expenditures $461,726

Selected Population Data

Period Geography Population
2014 Solana Beach city, California 13,146
2015 Solana Beach city, California 13,253
2016 Solana Beach city, California 13,312
2017 Solana Beach city, California 13,362
2018 Solana Beach city, California 13,370