Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

91 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,787

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,524

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $18,084
--Home Prepared Food $10,190
--Restaurant/Takeaway Food $7,894
Alcoholic Beverages $1,328
Housing $45,838
--Rent/Mortgage/Upkeep/Taxes $26,803
--Utilities $9,239
--Operations $3,480
--Supplies $1,704
--Furnishings $4,629
Apparel $4,252
--Men & Boys $951
--Women & Girls $1,722
--Children < 2 $18
--Footwear $897
Transportation $22,264
--New Vehicles $4,162
--Used Vehicles $4,754
--Fuel $4,808
--Insurance $2,225
--Public Transit $1,866
Healthcare $11,338
Entertainment $7,356
--Pets $1,507
--Toys $359
Personal Care Products $1,758
Books & Literature $251
Education $3,211
Tobacco Products $789
Miscellaneous $2,260
Retirement $4,306
Non-health Insurance $16,649
Total Expenditures $139,684

Selected Population Data

Period Geography Population
2014 Solvang city, California 5,345
2015 Solvang city, California 5,456
2016 Solvang city, California 5,552
2017 Solvang city, California 5,650
2018 Solvang city, California 5,734