Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

25 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,897

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,715

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $40,154
--Home Prepared Food $22,627
--Restaurant/Takeaway Food $17,528
Alcoholic Beverages $2,948
Housing $101,780
--Rent/Mortgage/Upkeep/Taxes $59,515
--Utilities $20,515
--Operations $7,728
--Supplies $3,784
--Furnishings $10,278
Apparel $9,441
--Men & Boys $2,111
--Women & Girls $3,824
--Children < 2 $40
--Footwear $1,992
Transportation $49,436
--New Vehicles $9,242
--Used Vehicles $10,556
--Fuel $10,676
--Insurance $4,940
--Public Transit $4,143
Healthcare $25,176
Entertainment $16,333
--Pets $3,346
--Toys $797
Personal Care Products $3,904
Books & Literature $558
Education $7,131
Tobacco Products $1,753
Miscellaneous $5,019
Retirement $9,561
Non-health Insurance $36,968
Total Expenditures $310,161

Selected Population Data

Period Geography Population
2014 Sonoma city, California 10,818
2015 Sonoma city, California 10,897
2016 Sonoma city, California 10,952
2017 Sonoma city, California 11,014
2018 Sonoma city, California 11,074