Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

63,046 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,227

Average Rent as Percentage of Gross Income

Median rent for 2018: $868

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $9,743,195
--Home Prepared Food $5,490,213
--Restaurant/Takeaway Food $4,252,982
Alcoholic Beverages $715,274
Housing $24,696,293
--Rent/Mortgage/Upkeep/Taxes $14,440,807
--Utilities $4,977,922
--Operations $1,875,178
--Supplies $918,257
--Furnishings $2,493,794
Apparel $2,290,811
--Men & Boys $512,291
--Women & Girls $927,923
--Children < 2 $9,666
--Footwear $483,293
Transportation $11,995,342
--New Vehicles $2,242,481
--Used Vehicles $2,561,455
--Fuel $2,590,453
--Insurance $1,198,568
--Public Transit $1,005,250
Healthcare $6,108,829
Entertainment $3,963,006
--Pets $811,933
--Toys $193,317
Personal Care Products $947,255
Books & Literature $135,322
Education $1,730,190
Tobacco Products $425,298
Miscellaneous $1,217,899
Retirement $2,319,808
Non-health Insurance $8,969,926
Total Expenditures $75,258,450

Selected Population Data

Period Geography Population
2014 South Carolina 4,727,273
2015 South Carolina 4,777,576
2016 South Carolina 4,834,605
2017 South Carolina 4,893,444
2018 South Carolina 4,955,925