Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

61 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,573

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,555

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $23,011
--Home Prepared Food $12,966
--Restaurant/Takeaway Food $10,044
Alcoholic Beverages $1,689
Housing $58,326
--Rent/Mortgage/Upkeep/Taxes $34,105
--Utilities $11,756
--Operations $4,429
--Supplies $2,169
--Furnishings $5,890
Apparel $5,410
--Men & Boys $1,210
--Women & Girls $2,191
--Children < 2 $23
--Footwear $1,141
Transportation $28,330
--New Vehicles $5,296
--Used Vehicles $6,049
--Fuel $6,118
--Insurance $2,831
--Public Transit $2,374
Healthcare $14,427
Entertainment $9,359
--Pets $1,918
--Toys $457
Personal Care Products $2,237
Books & Literature $320
Education $4,086
Tobacco Products $1,004
Miscellaneous $2,876
Retirement $5,479
Non-health Insurance $21,184
Total Expenditures $177,739

Selected Population Data

Period Geography Population
2014 St. Helena city, California 5,895
2015 St. Helena city, California 5,943
2016 St. Helena city, California 5,995
2017 St. Helena city, California 6,056
2018 St. Helena city, California 6,079