Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

612 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,058

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,754

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $90,524
--Home Prepared Food $51,010
--Restaurant/Takeaway Food $39,515
Alcoholic Beverages $6,646
Housing $229,454
--Rent/Mortgage/Upkeep/Taxes $134,170
--Utilities $46,250
--Operations $17,422
--Supplies $8,532
--Furnishings $23,170
Apparel $21,284
--Men & Boys $4,760
--Women & Girls $8,621
--Children < 2 $90
--Footwear $4,490
Transportation $111,449
--New Vehicles $20,835
--Used Vehicles $23,799
--Fuel $24,068
--Insurance $11,136
--Public Transit $9,340
Healthcare $56,757
Entertainment $36,820
--Pets $7,544
--Toys $1,796
Personal Care Products $8,801
Books & Literature $1,257
Education $16,075
Tobacco Products $3,951
Miscellaneous $11,316
Retirement $21,553
Non-health Insurance $83,340
Total Expenditures $699,230

Selected Population Data

Period Geography Population
2014 Sterling CDP, Virginia 29,016
2015 Sterling CDP, Virginia 28,883
2016 Sterling CDP, Virginia 29,597
2017 Sterling CDP, Virginia 30,378
2018 Sterling CDP, Virginia 30,403