Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

28 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,265

Average Rent as Percentage of Gross Income

Median rent for 2018: $753

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $9,239
--Home Prepared Food $5,206
--Restaurant/Takeaway Food $4,033
Alcoholic Beverages $678
Housing $23,418
--Rent/Mortgage/Upkeep/Taxes $13,694
--Utilities $4,720
--Operations $1,778
--Supplies $871
--Furnishings $2,365
Apparel $2,172
--Men & Boys $486
--Women & Girls $880
--Children < 2 $9
--Footwear $458
Transportation $11,375
--New Vehicles $2,126
--Used Vehicles $2,429
--Fuel $2,456
--Insurance $1,137
--Public Transit $953
Healthcare $5,793
Entertainment $3,758
--Pets $770
--Toys $183
Personal Care Products $898
Books & Literature $128
Education $1,641
Tobacco Products $403
Miscellaneous $1,155
Retirement $2,200
Non-health Insurance $8,506
Total Expenditures $71,364

Selected Population Data

Period Geography Population
2014 Story City city, Iowa 3,430
2015 Story City city, Iowa 3,435
2016 Story City city, Iowa 3,423
2017 Story City city, Iowa 3,412
2018 Story City city, Iowa 3,395