Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,338 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $3,236

Average Rent as Percentage of Gross Income

Median rent for 2018: $2,332

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $743,110
--Home Prepared Food $418,737
--Restaurant/Takeaway Food $324,373
Alcoholic Beverages $54,554
Housing $1,883,578
--Rent/Mortgage/Upkeep/Taxes $1,101,395
--Utilities $379,664
--Operations $143,019
--Supplies $70,035
--Furnishings $190,201
Apparel $174,719
--Men & Boys $39,072
--Women & Girls $70,772
--Children < 2 $737
--Footwear $36,861
Transportation $914,881
--New Vehicles $171,033
--Used Vehicles $195,361
--Fuel $197,573
--Insurance $91,414
--Public Transit $76,670
Healthcare $465,918
Entertainment $302,257
--Pets $61,926
--Toys $14,744
Personal Care Products $72,247
Books & Literature $10,321
Education $131,961
Tobacco Products $32,437
Miscellaneous $92,889
Retirement $176,931
Non-health Insurance $684,133
Total Expenditures $5,739,936

Selected Population Data

Period Geography Population
2014 Sunnyvale city, California 145,921
2015 Sunnyvale city, California 148,178
2016 Sunnyvale city, California 149,596
2017 Sunnyvale city, California 151,565
2018 Sunnyvale city, California 152,323