Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

351 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,112

Average Rent as Percentage of Gross Income

Median rent for 2018: $738

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $53,122
--Home Prepared Food $29,934
--Restaurant/Takeaway Food $23,188
Alcoholic Beverages $3,900
Housing $134,648
--Rent/Mortgage/Upkeep/Taxes $78,734
--Utilities $27,140
--Operations $10,224
--Supplies $5,006
--Furnishings $13,597
Apparel $12,490
--Men & Boys $2,793
--Women & Girls $5,059
--Children < 2 $53
--Footwear $2,635
Transportation $65,401
--New Vehicles $12,226
--Used Vehicles $13,965
--Fuel $14,124
--Insurance $6,535
--Public Transit $5,481
Healthcare $33,306
Entertainment $21,607
--Pets $4,427
--Toys $1,054
Personal Care Products $5,165
Books & Literature $738
Education $9,433
Tobacco Products $2,319
Miscellaneous $6,640
Retirement $12,648
Non-health Insurance $48,906
Total Expenditures $410,322

Selected Population Data

Period Geography Population
2014 Superior city, Wisconsin 26,932
2015 Superior city, Wisconsin 26,817
2016 Superior city, Wisconsin 26,676
2017 Superior city, Wisconsin 26,473
2018 Superior city, Wisconsin 26,346