Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,263 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,354

Average Rent as Percentage of Gross Income

Median rent for 2018: $971

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $745,994
--Home Prepared Food $420,362
--Restaurant/Takeaway Food $325,632
Alcoholic Beverages $54,765
Housing $1,890,887
--Rent/Mortgage/Upkeep/Taxes $1,105,669
--Utilities $381,138
--Operations $143,574
--Supplies $70,307
--Furnishings $190,939
Apparel $175,397
--Men & Boys $39,224
--Women & Girls $71,047
--Children < 2 $740
--Footwear $37,004
Transportation $918,431
--New Vehicles $171,697
--Used Vehicles $196,119
--Fuel $198,340
--Insurance $91,769
--Public Transit $76,968
Healthcare $467,726
Entertainment $303,430
--Pets $62,166
--Toys $14,801
Personal Care Products $72,527
Books & Literature $10,361
Education $132,473
Tobacco Products $32,563
Miscellaneous $93,249
Retirement $177,618
Non-health Insurance $686,788
Total Expenditures $5,762,210

Selected Population Data

Period Geography Population
2014 Tallahassee, FL Metro Area 373,097
2015 Tallahassee, FL Metro Area 374,690
2016 Tallahassee, FL Metro Area 376,337
2017 Tallahassee, FL Metro Area 377,674
2018 Tallahassee, FL Metro Area 380,101