Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,500 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,420

Average Rent as Percentage of Gross Income

Median rent for 2018: $995

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $333,363
--Home Prepared Food $187,848
--Restaurant/Takeaway Food $145,516
Alcoholic Beverages $24,473
Housing $844,983
--Rent/Mortgage/Upkeep/Taxes $494,092
--Utilities $170,320
--Operations $64,159
--Supplies $31,418
--Furnishings $85,325
Apparel $78,380
--Men & Boys $17,528
--Women & Girls $31,749
--Children < 2 $331
--Footwear $16,536
Transportation $410,420
--New Vehicles $76,726
--Used Vehicles $87,640
--Fuel $88,632
--Insurance $41,009
--Public Transit $34,395
Healthcare $209,013
Entertainment $135,594
--Pets $27,780
--Toys $6,614
Personal Care Products $32,410
Books & Literature $4,630
Education $59,198
Tobacco Products $14,552
Miscellaneous $41,670
Retirement $79,372
Non-health Insurance $306,906
Total Expenditures $2,574,966

Selected Population Data

Period Geography Population
2014 Tallahassee city, Florida 185,395
2015 Tallahassee city, Florida 187,024
2016 Tallahassee city, Florida 188,466
2017 Tallahassee city, Florida 188,463
2018 Tallahassee city, Florida 190,180