Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

288 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,770

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,120

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $28,141
--Home Prepared Food $15,857
--Restaurant/Takeaway Food $12,284
Alcoholic Beverages $2,066
Housing $71,331
--Rent/Mortgage/Upkeep/Taxes $41,710
--Utilities $14,378
--Operations $5,416
--Supplies $2,652
--Furnishings $7,203
Apparel $6,617
--Men & Boys $1,480
--Women & Girls $2,680
--Children < 2 $28
--Footwear $1,396
Transportation $34,646
--New Vehicles $6,477
--Used Vehicles $7,398
--Fuel $7,482
--Insurance $3,462
--Public Transit $2,903
Healthcare $17,644
Entertainment $11,446
--Pets $2,345
--Toys $558
Personal Care Products $2,736
Books & Literature $391
Education $4,997
Tobacco Products $1,228
Miscellaneous $3,518
Retirement $6,700
Non-health Insurance $25,908
Total Expenditures $217,370

Selected Population Data

Period Geography Population
2014 Ukiah city, California 15,956
2015 Ukiah city, California 15,936
2016 Ukiah city, California 15,884
2017 Ukiah city, California 15,917
2018 Ukiah city, California 15,946