Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

53 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,845

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,313

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $25,392
--Home Prepared Food $14,308
--Restaurant/Takeaway Food $11,084
Alcoholic Beverages $1,864
Housing $64,363
--Rent/Mortgage/Upkeep/Taxes $37,635
--Utilities $12,973
--Operations $4,887
--Supplies $2,393
--Furnishings $6,499
Apparel $5,970
--Men & Boys $1,335
--Women & Girls $2,418
--Children < 2 $25
--Footwear $1,260
Transportation $31,262
--New Vehicles $5,844
--Used Vehicles $6,676
--Fuel $6,751
--Insurance $3,124
--Public Transit $2,620
Healthcare $15,921
Entertainment $10,328
--Pets $2,116
--Toys $504
Personal Care Products $2,469
Books & Literature $353
Education $4,509
Tobacco Products $1,108
Miscellaneous $3,174
Retirement $6,046
Non-health Insurance $23,377
Total Expenditures $196,136

Selected Population Data

Period Geography Population
2014 Valley Center CDP, California 9,872
2015 Valley Center CDP, California 10,261
2016 Valley Center CDP, California 9,783
2017 Valley Center CDP, California 9,842
2018 Valley Center CDP, California 9,059