Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

7,444 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,376

Average Rent as Percentage of Gross Income

Median rent for 2018: $904

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $651,922
--Home Prepared Food $367,353
--Restaurant/Takeaway Food $284,569
Alcoholic Beverages $47,859
Housing $1,652,442
--Rent/Mortgage/Upkeep/Taxes $966,242
--Utilities $333,075
--Operations $125,469
--Supplies $61,441
--Furnishings $166,861
Apparel $153,279
--Men & Boys $34,278
--Women & Girls $62,088
--Children < 2 $647
--Footwear $32,337
Transportation $802,615
--New Vehicles $150,046
--Used Vehicles $171,388
--Fuel $173,329
--Insurance $80,197
--Public Transit $67,262
Healthcare $408,745
Entertainment $265,167
--Pets $54,327
--Toys $12,935
Personal Care Products $63,381
Books & Literature $9,054
Education $115,768
Tobacco Products $28,457
Miscellaneous $81,490
Retirement $155,220
Non-health Insurance $600,183
Total Expenditures $5,035,584

Selected Population Data

Period Geography Population
2014 Visalia-Porterville, CA Metro Area 451,108
2015 Visalia-Porterville, CA Metro Area 454,033
2016 Visalia-Porterville, CA Metro Area 455,769
2017 Visalia-Porterville, CA Metro Area 458,809
2018 Visalia-Porterville, CA Metro Area 460,477