Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,020 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,511

Average Rent as Percentage of Gross Income

Median rent for 2018: $998

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $250,260
--Home Prepared Food $141,019
--Restaurant/Takeaway Food $109,240
Alcoholic Beverages $18,372
Housing $634,338
--Rent/Mortgage/Upkeep/Taxes $370,920
--Utilities $127,861
--Operations $48,165
--Supplies $23,586
--Furnishings $64,055
Apparel $58,841
--Men & Boys $13,158
--Women & Girls $23,834
--Children < 2 $248
--Footwear $12,414
Transportation $308,107
--New Vehicles $57,599
--Used Vehicles $65,792
--Fuel $66,537
--Insurance $30,786
--Public Transit $25,820
Healthcare $156,909
Entertainment $101,792
--Pets $20,855
--Toys $4,965
Personal Care Products $24,331
Books & Literature $3,476
Education $44,441
Tobacco Products $10,924
Miscellaneous $31,282
Retirement $59,586
Non-health Insurance $230,398
Total Expenditures $1,933,056

Selected Population Data

Period Geography Population
2014 Visalia city, California 126,942
2015 Visalia city, California 127,842
2016 Visalia city, California 128,738
2017 Visalia city, California 130,047
2018 Visalia city, California 131,066