Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,532

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,297

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $3,673
--Home Prepared Food $2,070
--Restaurant/Takeaway Food $1,603
Alcoholic Beverages $270
Housing $9,309
--Rent/Mortgage/Upkeep/Taxes $5,443
--Utilities $1,876
--Operations $707
--Supplies $346
--Furnishings $940
Apparel $864
--Men & Boys $193
--Women & Girls $350
--Children < 2 $4
--Footwear $182
Transportation $4,522
--New Vehicles $845
--Used Vehicles $966
--Fuel $976
--Insurance $452
--Public Transit $379
Healthcare $2,303
Entertainment $1,494
--Pets $306
--Toys $73
Personal Care Products $357
Books & Literature $51
Education $652
Tobacco Products $160
Miscellaneous $459
Retirement $874
Non-health Insurance $3,381
Total Expenditures $28,368

Selected Population Data

Period Geography Population
2014 Vista Santa Rosa CDP, California 2,815
2015 Vista Santa Rosa CDP, California 3,173
2016 Vista Santa Rosa CDP, California 3,775
2017 Vista Santa Rosa CDP, California 3,318
2018 Vista Santa Rosa CDP, California 2,967