Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,259 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,205

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,553

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $200,486
--Home Prepared Food $112,972
--Restaurant/Takeaway Food $87,514
Alcoholic Beverages $14,718
Housing $508,176
--Rent/Mortgage/Upkeep/Taxes $297,149
--Utilities $102,431
--Operations $38,586
--Supplies $18,895
--Furnishings $51,315
Apparel $47,138
--Men & Boys $10,541
--Women & Girls $19,094
--Children < 2 $199
--Footwear $9,945
Transportation $246,828
--New Vehicles $46,144
--Used Vehicles $52,707
--Fuel $53,304
--Insurance $24,663
--Public Transit $20,685
Healthcare $125,701
Entertainment $81,547
--Pets $16,707
--Toys $3,978
Personal Care Products $19,492
Books & Literature $2,785
Education $35,602
Tobacco Products $8,751
Miscellaneous $25,061
Retirement $47,735
Non-health Insurance $184,574
Total Expenditures $1,548,594

Selected Population Data

Period Geography Population
2014 Vista city, California 96,181
2015 Vista city, California 97,564
2016 Vista city, California 98,560
2017 Vista city, California 99,496
2018 Vista city, California 100,108