Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

5,661 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,589

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,000

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,094,999
--Home Prepared Food $617,023
--Restaurant/Takeaway Food $477,976
Alcoholic Beverages $80,387
Housing $2,775,518
--Rent/Mortgage/Upkeep/Taxes $1,622,945
--Utilities $559,449
--Operations $210,744
--Supplies $103,199
--Furnishings $280,268
Apparel $257,455
--Men & Boys $57,574
--Women & Girls $104,286
--Children < 2 $1,086
--Footwear $54,315
Transportation $1,348,109
--New Vehicles $252,024
--Used Vehicles $287,872
--Fuel $291,131
--Insurance $134,702
--Public Transit $112,976
Healthcare $686,547
Entertainment $445,386
--Pets $91,250
--Toys $21,726
Personal Care Products $106,458
Books & Literature $15,208
Education $194,449
Tobacco Products $47,798
Miscellaneous $136,875
Retirement $260,714
Non-health Insurance $1,008,094
Total Expenditures $8,457,998

Selected Population Data

Period Geography Population
2014 Washoe County, Nevada 429,985
2015 Washoe County, Nevada 435,019
2016 Washoe County, Nevada 439,914
2017 Washoe County, Nevada 445,551
2018 Washoe County, Nevada 450,486