Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

331 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,371

Average Rent as Percentage of Gross Income

Median rent for 2018: $807

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $92,880
--Home Prepared Food $52,337
--Restaurant/Takeaway Food $40,543
Alcoholic Beverages $6,819
Housing $235,425
--Rent/Mortgage/Upkeep/Taxes $137,662
--Utilities $47,454
--Operations $17,876
--Supplies $8,754
--Furnishings $23,773
Apparel $21,838
--Men & Boys $4,884
--Women & Girls $8,846
--Children < 2 $92
--Footwear $4,607
Transportation $114,349
--New Vehicles $21,377
--Used Vehicles $24,418
--Fuel $24,694
--Insurance $11,426
--Public Transit $9,583
Healthcare $58,234
Entertainment $37,779
--Pets $7,740
--Toys $1,843
Personal Care Products $9,030
Books & Literature $1,290
Education $16,494
Tobacco Products $4,054
Miscellaneous $11,610
Retirement $22,114
Non-health Insurance $85,509
Total Expenditures $717,426

Selected Population Data

Period Geography Population
2014 Watauga County, North Carolina 51,903
2015 Watauga County, North Carolina 52,240
2016 Watauga County, North Carolina 52,745
2017 Watauga County, North Carolina 53,421
2018 Watauga County, North Carolina 54,117