Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

2,528 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,179

Average Rent as Percentage of Gross Income

Median rent for 2018: $754

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $378,334
--Home Prepared Food $213,188
--Restaurant/Takeaway Food $165,146
Alcoholic Beverages $27,775
Housing $958,971
--Rent/Mortgage/Upkeep/Taxes $560,745
--Utilities $193,296
--Operations $72,814
--Supplies $35,656
--Furnishings $96,835
Apparel $88,954
--Men & Boys $19,893
--Women & Girls $36,032
--Children < 2 $375
--Footwear $18,767
Transportation $465,786
--New Vehicles $87,077
--Used Vehicles $99,463
--Fuel $100,589
--Insurance $46,541
--Public Transit $39,034
Healthcare $237,209
Entertainment $153,886
--Pets $31,528
--Toys $7,507
Personal Care Products $36,782
Books & Literature $5,255
Education $67,184
Tobacco Products $16,515
Miscellaneous $47,292
Retirement $90,080
Non-health Insurance $348,307
Total Expenditures $2,922,329

Selected Population Data

Period Geography Population
2014 Waterloo-Cedar Falls, IA Metro Area 168,831
2015 Waterloo-Cedar Falls, IA Metro Area 169,442
2016 Waterloo-Cedar Falls, IA Metro Area 169,857
2017 Waterloo-Cedar Falls, IA Metro Area 170,055
2018 Waterloo-Cedar Falls, IA Metro Area 170,132