Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

488 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,225

Average Rent as Percentage of Gross Income

Median rent for 2018: $721

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $66,111
--Home Prepared Food $37,253
--Restaurant/Takeaway Food $28,858
Alcoholic Beverages $4,853
Housing $167,573
--Rent/Mortgage/Upkeep/Taxes $97,986
--Utilities $33,777
--Operations $12,724
--Supplies $6,231
--Furnishings $16,921
Apparel $15,544
--Men & Boys $3,476
--Women & Girls $6,296
--Children < 2 $66
--Footwear $3,279
Transportation $81,393
--New Vehicles $15,216
--Used Vehicles $17,380
--Fuel $17,577
--Insurance $8,133
--Public Transit $6,821
Healthcare $41,451
Entertainment $26,890
--Pets $5,509
--Toys $1,312
Personal Care Products $6,427
Books & Literature $918
Education $11,740
Tobacco Products $2,886
Miscellaneous $8,264
Retirement $15,741
Non-health Insurance $60,864
Total Expenditures $510,656

Selected Population Data

Period Geography Population
2014 Watertown, SD Micro Area 27,598
2015 Watertown, SD Micro Area 27,750
2016 Watertown, SD Micro Area 27,886
2017 Watertown, SD Micro Area 27,963
2018 Watertown, SD Micro Area 27,993