Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

423 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,153

Average Rent as Percentage of Gross Income

Median rent for 2018: $743

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $47,982
--Home Prepared Food $27,037
--Restaurant/Takeaway Food $20,944
Alcoholic Beverages $3,522
Housing $121,620
--Rent/Mortgage/Upkeep/Taxes $71,116
--Utilities $24,514
--Operations $9,235
--Supplies $4,522
--Furnishings $12,281
Apparel $11,281
--Men & Boys $2,523
--Women & Girls $4,570
--Children < 2 $48
--Footwear $2,380
Transportation $59,073
--New Vehicles $11,043
--Used Vehicles $12,614
--Fuel $12,757
--Insurance $5,903
--Public Transit $4,950
Healthcare $30,084
Entertainment $19,516
--Pets $3,998
--Toys $952
Personal Care Products $4,665
Books & Literature $666
Education $8,521
Tobacco Products $2,094
Miscellaneous $5,998
Retirement $11,424
Non-health Insurance $44,174
Total Expenditures $370,621

Selected Population Data

Period Geography Population
2014 Watertown city, South Dakota 21,795
2015 Watertown city, South Dakota 21,919
2016 Watertown city, South Dakota 22,026
2017 Watertown city, South Dakota 22,083
2018 Watertown city, South Dakota 22,124