Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,220 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $2,110

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,384

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $78,683
--Home Prepared Food $44,337
--Restaurant/Takeaway Food $34,346
Alcoholic Beverages $5,776
Housing $199,439
--Rent/Mortgage/Upkeep/Taxes $116,619
--Utilities $40,200
--Operations $15,143
--Supplies $7,416
--Furnishings $20,139
Apparel $18,500
--Men & Boys $4,137
--Women & Girls $7,494
--Children < 2 $78
--Footwear $3,903
Transportation $96,871
--New Vehicles $18,110
--Used Vehicles $20,685
--Fuel $20,920
--Insurance $9,679
--Public Transit $8,118
Healthcare $49,333
Entertainment $32,004
--Pets $6,557
--Toys $1,561
Personal Care Products $7,650
Books & Literature $1,093
Education $13,972
Tobacco Products $3,435
Miscellaneous $9,835
Retirement $18,734
Non-health Insurance $72,438
Total Expenditures $607,763

Selected Population Data

Period Geography Population
2014 Watsonville city, California 52,085
2015 Watsonville city, California 52,543
2016 Watsonville city, California 52,915
2017 Watsonville city, California 53,452
2018 Watsonville city, California 53,616