Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

4,281 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,806

Average Rent as Percentage of Gross Income

Median rent for 2018: $1,014

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,339,247
--Home Prepared Food $754,655
--Restaurant/Takeaway Food $584,592
Alcoholic Beverages $98,318
Housing $3,394,619
--Rent/Mortgage/Upkeep/Taxes $1,984,955
--Utilities $684,238
--Operations $257,752
--Supplies $126,219
--Furnishings $342,783
Apparel $314,882
--Men & Boys $70,417
--Women & Girls $127,547
--Children < 2 $1,329
--Footwear $66,431
Transportation $1,648,815
--New Vehicles $308,239
--Used Vehicles $352,084
--Fuel $356,070
--Insurance $164,749
--Public Transit $138,176
Healthcare $839,687
Entertainment $544,733
--Pets $111,604
--Toys $26,572
Personal Care Products $130,205
Books & Literature $18,601
Education $237,823
Tobacco Products $58,459
Miscellaneous $167,406
Retirement $318,868
Non-health Insurance $1,232,958
Total Expenditures $10,344,620

Selected Population Data

Period Geography Population
2014 Waukesha County, Wisconsin 392,511
2015 Waukesha County, Wisconsin 393,873
2016 Waukesha County, Wisconsin 395,377
2017 Waukesha County, Wisconsin 396,731
2018 Waukesha County, Wisconsin 398,879