Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

936 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,579

Average Rent as Percentage of Gross Income

Median rent for 2018: $908

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $183,986
--Home Prepared Food $103,674
--Restaurant/Takeaway Food $80,311
Alcoholic Beverages $13,507
Housing $466,353
--Rent/Mortgage/Upkeep/Taxes $272,693
--Utilities $94,001
--Operations $35,410
--Supplies $17,340
--Furnishings $47,092
Apparel $43,259
--Men & Boys $9,674
--Women & Girls $17,522
--Children < 2 $183
--Footwear $9,126
Transportation $226,514
--New Vehicles $42,346
--Used Vehicles $48,369
--Fuel $48,917
--Insurance $22,633
--Public Transit $18,983
Healthcare $115,356
Entertainment $74,835
--Pets $15,332
--Toys $3,651
Personal Care Products $17,887
Books & Literature $2,555
Education $32,672
Tobacco Products $8,031
Miscellaneous $22,998
Retirement $43,806
Non-health Insurance $169,384
Total Expenditures $1,421,143

Selected Population Data

Period Geography Population
2014 Waukesha city, Wisconsin 71,083
2015 Waukesha city, Wisconsin 71,324
2016 Waukesha city, Wisconsin 72,016
2017 Waukesha city, Wisconsin 72,173
2018 Waukesha city, Wisconsin 72,382