Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

389 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,071

Average Rent as Percentage of Gross Income

Median rent for 2018: $685

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $75,564
--Home Prepared Food $42,580
--Restaurant/Takeaway Food $32,984
Alcoholic Beverages $5,547
Housing $191,534
--Rent/Mortgage/Upkeep/Taxes $111,997
--Utilities $38,607
--Operations $14,543
--Supplies $7,122
--Furnishings $19,341
Apparel $17,767
--Men & Boys $3,973
--Women & Girls $7,197
--Children < 2 $75
--Footwear $3,748
Transportation $93,031
--New Vehicles $17,392
--Used Vehicles $19,866
--Fuel $20,090
--Insurance $9,296
--Public Transit $7,796
Healthcare $47,377
Entertainment $30,735
--Pets $6,297
--Toys $1,499
Personal Care Products $7,347
Books & Literature $1,050
Education $13,419
Tobacco Products $3,298
Miscellaneous $9,446
Retirement $17,991
Non-health Insurance $69,567
Total Expenditures $583,672

Selected Population Data

Period Geography Population
2014 Wausau city, Wisconsin 39,209
2015 Wausau city, Wisconsin 39,210
2016 Wausau city, Wisconsin 39,138
2017 Wausau city, Wisconsin 38,934
2018 Wausau city, Wisconsin 38,801