Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

28 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,290

Average Rent as Percentage of Gross Income

Median rent for 2018: $775

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $5,793
--Home Prepared Food $3,265
--Restaurant/Takeaway Food $2,529
Alcoholic Beverages $425
Housing $14,685
--Rent/Mortgage/Upkeep/Taxes $8,587
--Utilities $2,960
--Operations $1,115
--Supplies $546
--Furnishings $1,483
Apparel $1,362
--Men & Boys $305
--Women & Girls $552
--Children < 2 $6
--Footwear $287
Transportation $7,132
--New Vehicles $1,333
--Used Vehicles $1,523
--Fuel $1,540
--Insurance $713
--Public Transit $598
Healthcare $3,632
Entertainment $2,356
--Pets $483
--Toys $115
Personal Care Products $563
Books & Literature $80
Education $1,029
Tobacco Products $253
Miscellaneous $724
Retirement $1,379
Non-health Insurance $5,334
Total Expenditures $44,749

Selected Population Data

Period Geography Population
2014 West Branch city, Iowa 2,684
2015 West Branch city, Iowa 2,716
2016 West Branch city, Iowa 2,581
2017 West Branch city, Iowa 2,294
2018 West Branch city, Iowa 2,061