Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

19 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $870

Average Rent as Percentage of Gross Income

Median rent for 2018: $659

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $2,949
--Home Prepared Food $1,662
--Restaurant/Takeaway Food $1,287
Alcoholic Beverages $216
Housing $7,474
--Rent/Mortgage/Upkeep/Taxes $4,370
--Utilities $1,507
--Operations $568
--Supplies $278
--Furnishings $755
Apparel $693
--Men & Boys $155
--Women & Girls $281
--Children < 2 $3
--Footwear $146
Transportation $3,630
--New Vehicles $679
--Used Vehicles $775
--Fuel $784
--Insurance $363
--Public Transit $304
Healthcare $1,849
Entertainment $1,199
--Pets $246
--Toys $59
Personal Care Products $287
Books & Literature $41
Education $524
Tobacco Products $129
Miscellaneous $369
Retirement $702
Non-health Insurance $2,715
Total Expenditures $22,776

Selected Population Data

Period Geography Population
2014 West Branch city, Michigan 2,051
2015 West Branch city, Michigan 2,300
2016 West Branch city, Michigan 2,269
2017 West Branch city, Michigan 2,288
2018 West Branch city, Michigan 2,256