Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

19 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $895

Average Rent as Percentage of Gross Income

Median rent for 2018: $540

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $1,207
--Home Prepared Food $680
--Restaurant/Takeaway Food $527
Alcoholic Beverages $89
Housing $3,059
--Rent/Mortgage/Upkeep/Taxes $1,789
--Utilities $617
--Operations $232
--Supplies $114
--Furnishings $309
Apparel $284
--Men & Boys $63
--Women & Girls $115
--Children < 2 $1
--Footwear $60
Transportation $1,486
--New Vehicles $278
--Used Vehicles $317
--Fuel $321
--Insurance $148
--Public Transit $125
Healthcare $757
Entertainment $491
--Pets $101
--Toys $24
Personal Care Products $117
Books & Literature $17
Education $214
Tobacco Products $53
Miscellaneous $151
Retirement $287
Non-health Insurance $1,111
Total Expenditures $9,322

Selected Population Data

Period Geography Population
2014 White Cloud city, Michigan 1,502
2015 White Cloud city, Michigan 1,351
2016 White Cloud city, Michigan 1,335
2017 White Cloud city, Michigan 1,346
2018 White Cloud city, Michigan 1,245