Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

1,279 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,511

Average Rent as Percentage of Gross Income

Median rent for 2018: $861

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $248,671
--Home Prepared Food $140,124
--Restaurant/Takeaway Food $108,547
Alcoholic Beverages $18,256
Housing $630,311
--Rent/Mortgage/Upkeep/Taxes $368,566
--Utilities $127,049
--Operations $47,859
--Supplies $23,436
--Furnishings $63,648
Apparel $58,467
--Men & Boys $13,075
--Women & Girls $23,683
--Children < 2 $247
--Footwear $12,335
Transportation $306,151
--New Vehicles $57,234
--Used Vehicles $65,375
--Fuel $66,115
--Insurance $30,590
--Public Transit $25,657
Healthcare $155,913
Entertainment $101,146
--Pets $20,723
--Toys $4,934
Personal Care Products $24,176
Books & Literature $3,454
Education $44,159
Tobacco Products $10,855
Miscellaneous $31,084
Retirement $59,207
Non-health Insurance $228,935
Total Expenditures $1,920,784

Selected Population Data

Period Geography Population
2014 Whitewater-Elkhorn, WI Micro Area 102,920
2015 Whitewater-Elkhorn, WI Micro Area 103,039
2016 Whitewater-Elkhorn, WI Micro Area 103,021
2017 Whitewater-Elkhorn, WI Micro Area 102,917
2018 Whitewater-Elkhorn, WI Micro Area 103,013