Market Population Trends

Employment Type

Age Grouping

Ethnicity Mix 2018

Fertility Rate

203 estimated births

Household Characteristics

Median Age over Time

Households with Children by Age

Median Household Income

Educational Attainment

Unemployment Rate

Type of Housing

Housing Values

Median mortgage payment for 2018: $1,470

Average Rent as Percentage of Gross Income

Median rent for 2018: $721

Average Commute

Primary Transportation

Gender Mix

Field of Employment

Estimated Consumer Expenditures

Category
Estimated Annual Spend (in 000's)
Food $16,082
--Home Prepared Food $9,062
--Restaurant/Takeaway Food $7,020
Alcoholic Beverages $1,181
Housing $40,763
--Rent/Mortgage/Upkeep/Taxes $23,836
--Utilities $8,216
--Operations $3,095
--Supplies $1,516
--Furnishings $4,116
Apparel $3,781
--Men & Boys $846
--Women & Girls $1,532
--Children < 2 $16
--Footwear $798
Transportation $19,799
--New Vehicles $3,701
--Used Vehicles $4,228
--Fuel $4,276
--Insurance $1,978
--Public Transit $1,659
Healthcare $10,083
Entertainment $6,541
--Pets $1,340
--Toys $319
Personal Care Products $1,564
Books & Literature $223
Education $2,856
Tobacco Products $702
Miscellaneous $2,010
Retirement $3,829
Non-health Insurance $14,806
Total Expenditures $124,220

Selected Population Data

Period Geography Population
2014 Whitewater city, Wisconsin 14,801
2015 Whitewater city, Wisconsin 14,866
2016 Whitewater city, Wisconsin 14,840
2017 Whitewater city, Wisconsin 14,762
2018 Whitewater city, Wisconsin 14,766